09/04/2009: Elettronica Oggi: certified circulation lists

Bureau Veritas certifies the quality of the circulation list for Elettronica Oggi, confirming it as the only Italian magazine within the electronic industry to audit its circulation details

A new, major acknowledgement for the magazine published by Fiera Milano Editore. Bureau Veritas has issued the auditing certification which certifies the target readers for Elettronica Oggi, confirming it, once again, as the only Italian magazine in this sector to audit the quality of its lists.

Milan, April 9th 2009 – Elettronica Oggi, the leading magazine in Italy for both microelectronics - microprocessors, analogical and digital integrated circuits, programmable logic devices, passive components, packaging etc.- and professional electronics - instrumentation, software, advanced technologies, biotechnology, nanotechnologies etc.- after a meticulous auditing process carried out by Bureau Veritas, has obtained the certification confirming the quality of its circulation lists. As part of an in-depth quality process that began ten years ago with the issuing of the first BPA certification, which was replaced in 2005 with a service certification from the then BVQi Italia, Elettronica Oggi has once again confirmed the quality of its circulation lists under certificate n°. 409/001 issued by Bureau Veritas on 17/03/2009. We would like to point out that Bureau Veritas is one of the leading organisations on an international level that assesses the risk linked to quality, with professional members of staff dedicated to assessing conformity and certification in QHSE-SA circles for all market sectors, both public and private, from the industry to services.


Elettronica Oggi has once again been confirmed as the first and only magazine in Italy to audit the quality of its circulation: to do so it brought in one of the main international companies to ensure a reliable guarantee of the results achieved. “The purpose behind this new important certification is to let our reference market know, in no uncertain terms, just how committed we are when it comes to quality, not just from the point of view of the contents but, as in this case, also in terms of circulation”, said Alberto Taddei, the Director of the Technology Division at Fiera Milano Editore S.p.A. and the Publisher of the magazine.
“I am firmly convinced that some light needs shedding on the jungle of data being bandied about by editors. Even more so in a period of crisis like the one we are currently caught up in, in which, as I see it, our advertisers should be given solid certainties, not just volatile chit-chat. Knowing that the magazine is being run in accordance with the target readers as claimed by the publisher though not declared by the editor himself - as, unfortunately, is usually the case – but by a third influential and independent party, is, as I see it, the best answer there is for anyone who is still undecided about which magazines they should be using to get their message across and invest their advertising budgets in”.

Below follows a list of the profiles in terms of job function and industries covered by the certification and which were commented on by the technicians at Bureau Veritas in keeping with the corresponding certificate:
“With regard to the audit concerning the job function the level of compliance with the target readers was assessed as being good. […] With regard to the audit of the company’s merchandise sector, the level of compliance with the target readers was assessed as being excellent”..

Below are a few comments made by a number of people who read Elettronica Oggi, and who
were interviewed by Bureau Veritas as part of the auditing process.

- «I read Elettronica Oggi with interest. In my company I deal with designing silicon microcontrollers
that are used in the automotive industry», Andrea Scavuzzo, design engineer at STMictroelectronics, design center of Palermo.
- «I find your magazine’s insights into issues linked to innovative technologies very useful»,
Daniele Pedroni, Project Engineer at Landi Renzo SpA.

- «I find the magazine really interesting, and, from a technical point of view, all the information it contains is really helpful», Luca Floris, specialised technician at Alcatel- Lucent Italia SpA.

- «Elettronica Oggi is constantly read by all the technical staff in our R&D Department»,
Marco Marelli, Electronic Design Manager at Meliconi SpA.

- «I find Elettronica Oggi very useful and it helps me to keep abreast of all the latest hardware», Fabrizio Forloni designer at CGM Electronics.

- «The magazine is great, it fully reflects our needs», Michele Cerutti, technician in the Customer Service area at Whirlpool Europe srl.

- «Your magazines are really interesting and well organised. They also give clear and
complete coverage of the issues being dealt with. From reading your articles I manage to
get an all-round view of all the latest topics/new ideas without which I would not be able to
keep myself up-to-date», Alessandro Motterle, a specialised member of staff working in the
technical offices at Sicon srl UPS.

As the leading magazine for more than thirty years in terms of information dedicated to technicians and professionals working within the electronics industry, Elettronica Oggi – which is also CSST certified – includes a number of special services and articles covering all the latest topics in every issue. It also provides lots of in-depth information about technology, products, and applications. In perfect synergy with and complementary to the paper-based edition, every month Elettronica Oggi Web is published, which is an on-line edition of the magazine available at www.elettronicaoggi.it or, as an alternative, www.ilb2b.it .

For further information, please contact:
Antonio Greco, Technology Division Publisher: Tel +39.02.52.007.200
Chiara Chiodaroli - Cristina Arienti, Marketing Manager: Tel +39.02.52.007.200